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Preparation
M&A readiness, exit preparation and strategic clarity.
M&A · Due diligence · Valuation
Ideal Finans is an independent M&A advisor. We value businesses, run due diligence and stress-test the decision material before capital is committed.
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M&A readiness, exit preparation and strategic clarity.
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DCF, multiples and normalised earnings, documented and defensible.
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Financial DD that finds what actually moves price and structure.
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Price, earn-outs and deal structure anchored in the numbers.
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Secure completion and the first 100 days after takeover.
Selected clients and engagements





Services
We work exclusively with business transactions and the decisions that lead up to them.
End-to-end advisory through the entire transaction, as the buyer's or seller's independent financial advisor.
We test whether the numbers behind the deal hold up: quality of earnings, working capital, debt and the assumptions that drive the price.
Documented, defensible valuations for transactions, succession, disputes and capital raising.
Are the company, the numbers and the organisation ready for a transaction? We uncover the gaps before a buyer or investor does.
Flagship service · Decision Integrity Audit™
An independent stress test of the decision material behind acquisitions, investments and strategic plans, before it reaches the board or investment committee. Not audit. Not consulting. A final, independent check before capital is committed.
01 — Error detection
We identify the few critical errors in models, business cases and strategy papers. Not 100 irrelevant observations, but the 3 to 5 points that can overturn the decision.
02 — AI-amplified analysis
AI cross-validates the full material: assumptions, financial drivers, scenarios and the consistency between narrative and numbers. Senior judgment decides what truly matters.
03 — Boardroom simulation
We simulate the questions your board will ask, where the case comes under the most pressure, and exactly what must be true for the decision to hold.
48-72 hours
Standard turnaround
7 sections
Standardised report format
< 0.1 %
Typical fee vs. decision value
Confidential and without obligation, even if the case is two weeks out.
Experience since 2002
Ideal Finans was founded in 2002. Behind the firm is experience from both sides of the table: as CEO and CFO of listed companies, as advisor on transactions, and as lecturer to the people who make the decisions.
2002
Independent financial advisory since 2002, with business transactions and valuation as the only focus.
2023
Led the listing of Reponex Pharmaceuticals A/S on the main market, from readiness to first day of trading.
CEO / CFO
Former CEO of Pharma Equity Group A/S (Nasdaq Copenhagen), with CFO roles in listed mid-caps and private equity-owned companies.
Since 2007
Teaching financial reporting, valuation and business transactions, including M&A programmes for listed companies.
Award
Recipient of the award for Best Turn Around.
Why Ideal Finans
We don't audit, sell implementation hours or take a commission on the deal. Our only interest is that the decision, and the price, holds.
No junior consultants. The analysis is performed and validated by people who have carried the responsibility themselves as CEO and CFO, and faced the board afterwards.
Transactions don't wait. Our standardised method and AI-amplified analysis mean delivery in days, not weeks, while the window is open.

Leadership
Owner & Partner
Thomas has more than 20 years of experience in business transactions, valuation and financial leadership, as CEO and CFO of listed companies, as advisor on the purchase and sale of businesses, and as external lecturer at CBS since 2007. Today he advises owner-managers, boards, listed companies and private equity funds on the decisions where the most is at stake.
LinkedIn →Network
Ideal Finans is built around one dedicated senior advisor and a network of specialists brought in as the task requires. That means you always speak with the same person, and that the team can scale up when the transaction demands it.
Up front
Ideal Finans
Thomas Kaas Selsø
Process and deal structure
Quality of earnings, working capital and debt
DCF, multiples and second opinions
CFO and management capacity during the transaction
Equity story, roadshows and ongoing IR
Partners
Ideal Finans works closely with Momentum Partners in Aalborg, and with leading corporate law firms and audit houses, so the full transaction team can be assembled fast.
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Insight
Valuation
Normalisation
Deal structure
Contact
All enquiries are treated in strict confidence. The first conversation is without obligation, and often best had while the decision can still be influenced.
Phone
+45 40 22 21 14Address
Ideal Finans ApS · Kongens Vænge 171 · DK-3400 Hillerød